Paid Social That's Actually Managed, Not Just Boosted
We build, target, and continuously optimize Facebook and Instagram campaigns around your real business goals — leads, bookings, and calls — not likes and reach.
Boosting a post isn't a strategy — it's a spike that fades in a week
3.9B+ people actively use Meta platforms every month, and 78% of buyers go with whichever business responds first — yet more than half of local service businesses that advertise on Facebook never build a real retargeting or follow-up funnel behind it. A single boosted post reaches whoever happens to see it once, and that reach evaporates within a week. A managed Meta ad system reaches the right person at the right moment, and follows up automatically when they don't convert the first time.
What's Inside Meta & Facebook Advertising
Campaign Strategy & Setup
Campaign objectives matched to your actual goals — leads, bookings, calls, or local awareness — with audience research, ad account setup or audit, and conversion tracking with pixel/CAPI implementation.
Creative & Copywriting
Image and video ad creative tailored to your industry, with scroll-stopping copywriting tested in multiple variations against each other — never a single 'set it and forget it' ad.
Retargeting & Lookalike Campaigns
Retargeting for website visitors, video viewers, and past engagers, plus custom and lookalike audiences built from your existing customers.
Automated Lead Follow-Up
Every Facebook and Instagram lead connects into your lead capture system for an instant automated response — no lead sits waiting in an inbox.
Continuous A/B Testing & Budget Optimization
Ongoing testing of audiences, creative, and placements, with budget reallocated toward whatever is actually converting — not left running on autopilot.
Plain-Language Monthly Reporting
Cost per lead, cost per booking, and return on ad spend — reported in plain English, not just impressions — with regular strategy check-ins as your offers change.
How It Works
STEP 01
Account Setup & Audit
We set up or clean up your Meta Business Suite and ad account, and implement conversion tracking and pixel/CAPI so we know what's actually working from day one.
STEP 02
Launch Targeted Campaigns
Audiences are built around your service area and ideal customer, and multiple creative variations launch tested against each other instead of a single guess.
STEP 03
Optimize & Report Weekly
Budget is reallocated weekly toward what's converting, with monthly plain-language reporting on cost per lead, cost per booking, and ROAS.
Frequently Asked Questions
See Meta & Facebook Advertising Running in Your Business
Book a free strategy call and we'll show you exactly how it plugs into what you're already doing — no pressure, no obligation.